Smart Eye

Tag: Automotive

  • How Euro NCAP will make DMS the New Safety Standard

    Thanks to Euro NCAP, Driver Monitoring will practically be a requirement for any new car model launched on the European market by 2023. This gives the implementation of Driver Monitoring technology a new sense of urgency for car manufacturers all over the world. But it also raises a lot of questions.

    What exactly is Euro NCAP? How will their next assessment protocol affect the construction of practically every new car model put on our roads? And – what does it take for a car model to receive a sought-after five-star rating?

    Download our e-book to get the answer to these questions – and why we believe Driver Monitoring Systems is bound to become as common as seatbelts.

  • The Bondurant Study: How Biometric Data Can Make Us Better Drivers

    What makes a good driver?

    We can all improve our driving skills in different ways. But what happens when you put a driver into a situation far beyond what most of us are used to? One way to answer this question is to examine high-performance driving.

    Driving at the level of speed that is considered normal on a racetrack can only be described as extreme driving conditions to everyday drivers. High-performance drivers are constantly put into scenarios where they must make complex decisions quickly and with very little information. To add even more pressure to the driver in this situation, these decisions have huge consequences, whether they result in loss of time or, even worse, a wrecked vehicle and an injured driver.

    According to racecar driving instructors, the main bottleneck to going faster while maintaining safety lies in the driver’s ability to effectively perceive events, make snap decisions, and aptly control the vehicle. This not only requires years of training, but focused training that shapes the driver’s cognitive skills in a very specific way.

    But how do trainers target the correct events and experiences to shape the driver’s cognitive skills, like anticipation and attention, to decrease the delay between perception, decision and response? And how can researchers effectively measure the learning process in drivers as they learn?

    In this study, we put Smart Eye’s eye tracking technology and iMotions’s biometric analysis platform to the ultimate test: turning the physiological signals of race car drivers in extreme conditions into powerful insights that help them become better drivers.

    The Bondurant study: How does our technology hold up under extreme conditions? 

    In September 2020, Smart Eye’s Senior Sales Engineer Aaron Galbraith traveled to Arizona for a pilot data collection with a performance driving instructor while on site at the Bondurant High Performance Driving School.

    The Bondurant High Performance Driving school (now renamed the Radford Racing school) specializes in instruction for high-performance driving but is also a way for the everyday driver to enhance their skills. Located in Chandler, Arizona, the racetrack contains multiple challenging driving situations in a desert environment.

    To get the desired results out of the study, the client had defined a number of requirements:

    1. Smart Eye’s system had to be able to determine whether the student driver was looking out the windshield, out the driver’s side window, or out the passenger side window.
    2. The system also had to have the ability to record and replay where the student driver was looking during difficult turns and maneuvers. This would let the trainer provide feedback to help the student understand what they were doing wrong and assist the student in correcting bad driving behavior on the spot.
    3. After the training session, the client wanted to be able to obtain video of the drivers’ faces to include in their report.
    4. Lastly, the client wanted to be able to tie the vehicle data, including acceleration, braking, steer angle sensors and more, to other biometric data, like gaze or emotion, to compare how the student was feeling to how the vehicle was handled in that moment.

    Collecting data in a race car: Unique challenges and creative solutions 

    To provide our client with the most precise eye tracking data possible, we used our most advanced remote eye tracker: Smart Eye Pro.

    Smart Eye Pro features the best combined head box, field of view and gaze accuracy on the market. It is also an incredibly flexible system that is known to deliver exact results no matter the circumstances. But would it be able to hold up in conditions as extreme as on the Bondurant High Performance Driving School racetrack? On site, we were faced with some unique challenges that really put Smart Eye Pro to the test:

    Mounting the cameras 

    Smart Eye Pro uses multiple cameras that are freely placed in the vehicle’s interior. However, in this study, the training instructors weren’t allowed to make any permanent changes to the vehicle. For example, this meant the cameras could not be mounted to the vehicle by drilling holes in the dashboard or the console area. The solution became two-sided tape, which was used to stick the cameras to the vehicle’s interior surfaces. While not as foolproof as a solid mounting solution, the two-sided tape actually held up incredibly well considering the high amount of stress the system was being put under.

    In this situation, the flexibility of the system was of great benefit as the Smart Eye Pro cameras can be remotely placed in any environment. The system is also non-intrusive, which means subjects don’t have to wear any type of glasses or head gear to be tracked. Because of this, the cameras could be repositioned to find the best possible view of the driver’s head and eyes, while ensuring a very realistic driving experience for the driver.

    Vehicle vibration 

    It’s hard to find a more challenging environment for a system to be placed in than a race car. Switching between extreme acceleration, deceleration, braking and cornering – the vehicle is literally being put through the paces. Given all these potential problems, we were very pleased to see how well Smart Eye Pro’s camera calibration held up.

    The Bondurant study showed us that even though Smart Eye Pro is an advanced research-grade system, it isn’t limited to static research environments, like a lab or stationary vehicle simulator.  

    The number of cameras 

    How many cameras would be required to capture the driver’s gaze?

    One of the benefits of Smart Eye Pro is that it’s scalable. This means the number of cameras required depends on each, specific use case.

    For this study, we decided to use Smart Eye’s traditional automotive set-up: three cameras on the dashboard and one camera next to the center console. This provides very good coverage on the windshields, side mirrors, instrument cluster, and center console. However, we could have obtained similar gaze tracking results by reducing the number of cameras to the three on the dashboard, since Bondurant was not interested in tracking gaze on the center console region.

    Dramatic differences in lighting 

    Smart Eye Pro can operate in any lighting condition. Since the system only uses the light produced from its flashes, external or ambient light is generally not a problem.

    But while on the Bondurant track, the difference in lighting between the interior and exterior of the vehicle was so extreme we were forced to get creative.

    The original plan was to use an over-the-shoulder scene camera, but because of the contrast in lighting, this wasn’t possible. Instead, we repurposed the camera as a forward-facing responding camera in iMotions, and we were then able to use the Affectiva database in iMotions to detect the driver’s emotions. But this is something we will get back to in a little while.

    Extreme temperatures 

    During our visit, the Arizona August sun was creating temperatures reaching as high as 119 degrees Fahrenheit (48 degrees Celsius). Even so, the two-sided tape mounting solution held up from one day to the next. And since the vehicle cabin was air conditioned, the interior temperature was kept well within normal operating boundaries for the system.

    Data analysis: How to actually generate insight from the data gathered in the field 

    Despite challenging circumstances, we were able to collect very valuable data from the Bondurant racetrack. But how do we analyze this data to gain powerful insights from the training session? 

    To find out how drivers’ biometrics can help us understand in which ways signals like attention control and emotional reactions affect driving, keep reading on the Affectiva blog.  

    Are you curious about Smart Eye Pro, the iMotions platform or Affectiva’s Emotion AI? Click on the links to find out more or order a demo of the products:

    Smart Eye Pro: https://www.www.smarteye.se/research-instruments/se-pro/

    The iMotions platform: https://imotions.com/platform/

    Affectiva’s Emotion AI: https://www.affectiva.com/experience-it/

  • Smart Eye Receives Another Design Win from Major Japanese OEM

    GOTHENBURG, SWEDEN, October 1, 2021 – Smart Eye announces a new design win with a global Japanese car manufacturer. The new order, for one new car model on an existing platform, has an estimated revenue of SEK 25 million, based on forecasts of the estimated product life cycle.

    Smart Eye, the world’s leading developer of AI-powered Driver Monitoring System (DMS) software, has received a new order from an existing customer. The new car model is estimated to go into production by the end of 2022.

    The customer is a major, global car manufacturer headquartered in Japan. The new order extends Smart Eye’s technology to yet another of the customer’s car models, in addition to the nine previously communicated design wins with this OEM. The estimated revenue for the new design win SEK 25 million, based on product life cycle volume projections.

    For this model, the OEM has changed the standard position of the system’s camera. Smart Eye’s DMS solution is designed for flexibility in order to accommodate new camera placements. This is expected to give Smart Eye a competitive advantage as an increasing number of car manufacturers are requesting alternative camera placements in their cars.

    “This new order further confirms our ability to provide our customers with outstanding DMS technology. As we keep delivering on our existing contracts, we look forward to receiving even more design wins on this and other previously won platforms”, said Martin Krantz, CEO and founder of Smart Eye.

    Smart Eye has now received a total of 89 design wins from 13 OEMs. The combined estimated lifetime value from current design wins is now larger than SEK 2,275 million. Estimated value over the product lifecycle from possible additional design wins with the car manufacturers on existing platforms is now SEK 3,975 million.

     

  • Smart Eye Announces Detlef Wilke as New VP of Automotive Solutions

    GOTHENBURG, SWEDEN, September 16, 2021 – Smart Eye, the global leader in AI-based Driver Monitoring and Interior Sensing software, announced that it has appointed Detlef Wilke as new Vice President of Automotive Solutions.

    As Vice President of Automotive Solutions, Detlef Wilke will be leading and growing the development of Smart Eye’s Driver Monitoring and Interior Sensing solutions. The Automotive Solutions business area was founded in 2012 and has since established Smart Eye as the leading developer of Driver Monitoring System (DMS) software for the automotive industry. With 88 contracts with 13 OEMs, Smart Eye is the clear market leader, delivering its AI-based technology to several of the world’s largest car manufacturers.

    Detlef Wilke is taking over as Vice President of Automotive Solutions at a key point in the automotive industry’s evolution. Recent legislation proposals in the US and China, as well as Euro NCAP’s upcoming assessment protocol, all include driver detection technology as a mandatory safety feature, increasing pressure on car manufacturers to implement Driver Monitoring Systems in their upcoming car models.

    Smart Eye’s Driver Monitoring software is the best equipped solution to deliver on the requirements of Euro NCAP and the new regulations taking shape in the US and China. Since the recent acquisition of Emotion AI pioneer Affectiva, the company is also aptly positioned to lead and accelerate the rapidly growing Interior Sensing market.

    “I am very happy to be joining the Smart Eye team at a time when the demand for DMS and Interior Sensing software solutions is rapidly growing”, said Detlef Wilke, new Vice President of Automotive Solutions at Smart Eye. “Smart Eye’s unparalleled domain expertise combined with their focus on quality and performance positions the company perfectly to lead this market, saving lives and improving our transportation experiences. I look forward to driving new growth opportunities, adding my experience and passion to the highly skilled and committed team.”

    “I am excited to welcome Detlef Wilke to Smart Eye,” said Martin Krantz, CEO and Founder of Smart Eye. “His deep technical expertise in building Interior Sensing systems and developing DMS solutions will be incredibly valuable for Smart Eye as we expand our automotive footprint.”

    Detlef Wilke is leaving his previous position at Aptiv (formerly Delphi) after 23 years with the company. His focus was on Driver Monitoring and Interior Sensing after seven years in a number of parallel roles, ranging from Technical Management, Project Leadership, and Solution and Quote Strategies Leadership. In his prior role he successfully built up and shaped business and technology in the areas of Driver- and Interior Monitoring. Previously, he was active in leading roles for OEM- and Aftermarket Connectivity Telematics hardware and software. As Chairman of the CLEPA Mirror Group for Euro NCAP Occupant Status Monitoring, Detlef was deeply involved in the NCAP and legislative strategies.

    Contact

    Gabi Zijderveld, CMO Smart Eye AB
    Phone: +1 781.996.3037
    Email: Gabriele.Zijderveld@smarteye.ai

    Hailey Melamut
    March Communications
    Phone: +1 617.960.9856
    Email: hailey@marchcomms.com