Smart Eye

Tag: Automotive

  • Interior Sensing: The Next Frontier in Improving Road Safety and the Mobility Experience

    Thanks to Euro NCAP, Driver Monitoring will practically be a requirement for any new car model launched on the European market by 2023. This gives the implementation of Driver Monitoring technology a new sense of urgency for car manufacturers all over the world. But it also raises a lot of questions.

    What exactly is Euro NCAP? How will their next assessment protocol affect the construction of practically every new car model put on our roads? And – what does it take for a car model to receive a sought-after five-star rating?

    Download our e-book to get the answer to these questions – and why we believe Driver Monitoring Systems is bound to become as common as seatbelts.

  • Fit to Drive? 5 Key Insights Into the State of Intoxicated Driving Research

     

    Every year, 1.3 million people die in road crashes around the world. More than 20% of these fatalities are estimated to be alcohol related. For as long as cars have existed, drunk driving has been a complex problem in need of comprehensive solutions.  

    From ignition interlocks to roadside alcohol tests – different strategies for mitigating drunk driving have been deployed for over a century. Yet none of them have managed to effectively prevent a still very large number of lives lost to accidents caused by intoxicated driving.  

    Critical research is being conducted by government bodies, the automotive industry, technology companies and academia to determine more effective approaches. On June 13, 2022, Smart Eye gathered industry experts and leading researchers for a live panel discussion on the current state of intoxicated driving research. You can access the recording of that discussion here: https://www.www.smarteye.se/blogs/advancing-road-safety-the-state-of-alcohol-intoxication-research/  

    These are our top five insights from the discussion: 

    1. In-vehicle sensors may be the best alternative to challenge today’s 100-year-old standard

    Today’s prevalent measure to determine alcohol intoxication – Blood Alcohol Concentration (BAC) – was developed nearly 100 years ago. Despite the major societal and technological changes the world has undergone since then, our current legislation and policies are still tied to this century-old standard.  

    To this day, breathalyzers and other traditional methods for detecting alcohol intoxication remain important but are insufficient for effectively improving road safety. Roadside tests are dependent on limited police resources, while a mandated implementation of alcolocks in vehicles has been met with resistance from car manufacturers and car owners alike.  

    In order to work around the limitations of these traditional methods, researchers are exploring new ways to detect impaired and drunk driving. Through in-vehicle systems that use cameras and other sensors for analyzing the driver’s physical and mental state, intoxication can be detected using technology that is already installed in today’s cars – such as Driver Monitoring Systems (DMS). Rather than measuring exact blood alcohol level, these systems would combine the output from multiple sensors and, by fusing the data, offer a comprehensive assessment of whether a driver is fit to drive or not.   

    2. Identifying the reasons behind driver impairment may not be necessary to improve road safety

    In-vehicle intoxication detection technologies, using multiple sensors and machine learning, are still in the early phases of development. It will take extensive research and data collection before they are able to accurately detect alcohol intoxication every time. But until then, these systems can still be effective in preventing drunk driving.  

    Driver drowsiness and driver distraction can be as much of a traffic risk as an intoxicated driver. While we want in-vehicle sensors to be able to differentiate between different types of driving impairment in the long-term, it may not be absolutely necessary at this early stage. As long as the technology can indicate that the driver is in a less-than-optimal state, we can take measures to improve road safety.  

    Once an inattentive, possibly intoxicated, driver is detected, the system can choose to activate a range of driver support functions, like autobrake or lane support systems, at an earlier point than it normally would. As the technology evolves and becomes more and more reliable, the system would be able to interfere in more drastic ways – such as preventing the vehicle from starting with an undisputedly drunk driver behind the wheel.  

    3. The core technology needed to detect intoxicated driving is already being installed in cars all over the world 

    In-vehicle systems with the ability to detect an unfit driver is in no way a new idea. In fact, this technology is already installed in millions of cars on the roads today. Driven by regulation and legislation, the implementation of Driver Monitoring Systems (DMS), developed for identifying distraction or drowsiness in drivers, will soon be mandatory in new vehicles all over the world.  

    Advanced, camera-based Driver Monitoring Systems are fast becoming more and more common in everything from personal cars to trucks and buses. By adding new algorithms and features to existing systems in vehicles, it will soon be possible to also use these systems to detect alcohol intoxication and other types of impairment. This is bound to drastically speed up the process of getting intoxication detection software into vehicles everywhere.    

    4. Diverse data is essential for developing effective intoxication detection systems 

    Future intoxication detection systems that use computer vision and machine learning will need to be developed using not only very large amounts of data – but also very diverse data. To avoid data and algorithmic bias, it is critically important that we train and validate these algorithms with equal representation of different genders, ethnicities, age groups,  and other ways people present themselves.  

    When developing intoxication detection systems even more consideration is needed. There are certain medical conditions or medications that can cause people to appear intoxicated even if they aren’t. In the future, intoxication detection systems will need to be able to identify this to avoid the risk of bias against people with illness. This requires the developers of these technologies to gather data from a broad swath of conditions and merge that data with other sensor inputs, to come to an accurate understanding of a driver’s condition.   

     5. Why intoxicated driving is exceptionally difficult to study – and incredibly important

    The more advanced in-vehicle technologies for detecting driver impairment are based on machine learning and computer vision. As with any AI-based technology, large amounts of data are key for training the algorithms and improving performance. As important as this process is, collecting data of drunk drivers in moving vehicles is a very complicated task.  

    In an on-going study called Fit 2 Drive, Smart Eye and the Swedish National Road and Transport Research Institute (VTI) have so far been able to collect data from more than 30 participants while gradually increasing their blood alcohol concentration. At the same time, the participants drove a car equipped with multiple sensors on an enclosed race track. This is the first collection of data to offer visual information from the driver, giving valuable insight into how different people behave at different levels of intoxication.  

    In Sweden, driving while intoxicated is illegal even in very controlled situations on an enclosed test track. In order to conduct the study, Smart Eye and VTI had to get special permission from the Swedish government. But despite the complicated processes of collecting data from drunk drivers, these types of studies are absolutely necessary for future research on driver impairment.  

    To learn more about how Smart Eye and VTI managed to collect data from intoxicated drivers, watch the video below: 

    And, if you would like to listen to the panel discussion in its entirety, you can access that recording here: https://www.www.smarteye.se/blogs/advancing-road-safety-the-state-of-alcohol-intoxication-research/  

  • Advancing Road Safety – The State of Alcohol Intoxication Research

    Every year 1.3 million people around the world die in road crashes according to the World Health Organization. More than 20% of these fatalities are estimated to be alcohol-related – a global problem that demands comprehensive solutions.

    Driven by technical enhancements in Artificial Intelligence (AI) and global regulatory efforts Driver Monitoring Systems (DMS) are fast becoming a leading human-centered automotive safety system. Initially focused on detecting distracted and drowsy driving, the foundations of these systems may offer keys to detecting and mitigating driver impairment.

    Today the prevalent measure to determine alcohol intoxication – Blood Alcohol Concentration (BAC) – is a standard that was developed decades ago. Critical research is being conducted by government bodies, the automotive industry, technology companies and academia to determine more effective approaches. This event will explore the state of alcohol intoxication research and opportunities to leverage evolving DMS technology to enhance road safety.

    What is the state of the art in impairment detection? Can we do more to mitigate harm with advanced technologies that exist today? What are the technological, societal and political challenges that will need to be overcome? When we will get there?

    Other topics discussed:

    • Why are car manufacturers hesitant to deploy advanced technologies to detect alcohol intoxication?
    • Where is intoxication research focused today?
    • What new sensors and technologies look most promising?
    • Is it feasible to detect intoxication with in-cabin cameras and AI-based algorithms?
    • How should the industry collect drunk driving data to fuel machine learning?
    • Are there other impairments that can be detected through synergistic approaches?
    • What limits are there to the implementation of life saving technology?

     

    REGISTER TO WATCH THE RECORDING



  • Paving the Way for Improved Road Safety with Applied AI Systems (AIS)

    Right now, roads all over the world are filled with 1.2 billion vehicles. And it’s a number that is constantly growing. Every year, these 1.2 billion vehicles are involved in 50 million road accidents. And out of these 50 million accidents, 1.3 million have a fatal outcome.

    While there is no one cause to blame for these tragic accidents, we have been able to identify three of the most common culprits: distraction, fatigue, and intoxication.

    For more than 20 years now, we’ve been delivering our driver monitoring technology to the automotive industry, with the goal of making sure that every new car put on the market is better equipped to help the driver overcome challenging and dangerous situations.

    It won’t take long before we start seeing the positive effects of Driver Monitoring Systems (DMS). Slowly but surely, the number of accidents will start decreasing. But only a small fraction of the global vehicle fleet is updated each year.

    For every new car put on the market, there are many older, less safe, cars still in use – the majority of which will remain on the roads for years to come. If we’re serious about improving global road safety – and saving lives – we can’t just ignore these millions of vehicles. 

    This is an issue that has kept us occupied for years. And in 2018, our best engineers and developers started working on a solution.

    We recently spoke with Magnus Brunzell, VP of Applied AI Systems at Smart Eye. With a Masters in Engineering, Magnus has years of experience working with automotive Tier-1 suppliers such as Delphi/Aptiv. He has had roles in project management, engineering, sales & marketing and has been a managing director. I invited him to talk today about Smart Eye’s latest product, AIS, from the Applied AI Systems business unit. 

     

    1 – For those unfamiliar with Smart Eye’s exciting new product AIS, can you give a brief overview? 

    AIS is actually more of a line of products, with several variants to meet different needs. It is a Driver Monitoring System that detects the driver’s face, eyes and gaze while driving and can give warnings for behaviors such as distraction and drowsiness. It’s a standalone system that consists of our proprietary hardware and software, and fills a void in the market for namely commercial vehicles and the aftermarket.

     

    2 – Who is AIS for? 

    One common customer is the fleet operator. They have a fleet of existing vehicles and care about the safety of their drivers as well as the commercial value of the vehicles. The fleets are typically trucks, buses, delivery vans, taxis etc. Other customers can be insurance companies and car rental companies, who want to avoid accidents for obvious reasons.

    All of the above can deploy AIS in their vehicles, but we also work with truck, bus and EV manufacturers for original installation, so fleet operators can use our off-the-shelf solution instead of spending large amounts on product development.

     

    3 – How does AIS work? 

    To make the products scalable and to fit our different types of customers, we have split the components into two units. One electronic control unit (ECU) and one camera. The ECU can be installed pretty much anywhere in the vehicle compartment and the camera should be installed where the driver’s face is visible.

    We have developed our own hardware in-house and it is of course according to automotive specifications. The system captures images of the driver and analyzes the driver’s face and eyes especially; so for example, using our software, we can determine the eye gaze direction of the driver. We use the driver images to feed our AI-powered software, so that the system is able to detect early signs of drowsiness or distraction and prevent dangerous situations. It’s important to note that no images are stored from this operation–it all runs locally and nothing is sent to the cloud.

    Our solution uses infrared technology at a frequency that is invisible to the human eye and we provide our own light sources, which are infrared LEDs. This means that the AIS works very well both in very sunny and very dark environments.

    AIS is based on the same great eye tracking and driver monitoring software that Smart Eye uses in all interior sensing systems. This means that we have a lot of “mileage” even before we launch, and that we are confident in high performance for AIS.

    The system is also very easy to use. It is plug-and-play out of the box and should be up and running in just a few minutes. The user doesn’t need to calibrate the system since we have developed a self-calibrating function. For settings and installation support we use a smartphone app developed by Smart Eye, and to monitor and control your fleet of systems there is a cloud solution.

     

    4 – Can you highlight some of the safety features? 

    AIS has detection of distraction, drowsiness and dangerous behavior. We define distraction as when the driver takes away the eyes from the road for a certain period of time, which means that we also detect if you use your mobile phone to text. Drowsiness is detected by studying the driver over time and finding the early signs of sleepiness. Dangerous behavior, in this context, is to detect the use of mobile phones, and secondary activities such as eating and drinking.

     

    5 – What was the process of developing AIS? 

    To strengthen the team, we hand-picked some key people with extensive experience in the automotive industry, both from car manufacturers and suppliers. This team has led the development of both hardware and software that were developed in parallel. We have also put a lot of effort into choosing the right manufacturing partner, who can contribute with deep domain expertise. Of course we are guided by the legislators globally, and we did not forget to listen to our customers to really get all the necessary functionality.

     

    The Bottom Line: AIS will impact the future of the automotive industry

    In the end, it’s about saving lives, and with AIS we will reach many new customers to do so. We believe that driver monitoring systems will be as natural in cars as seat belts and airbags are, but the big difference is that driver monitoring systems will avoid accidents rather than reduce their effects. Despite some early challenges with COVID-19 and supply chain delays, we have secured components for the first batch of products being produced as we speak. At the time of this publication, we are doing extra tests for this first batch and will ship them very soon. 

    If you are interested and not yet talking to us about AIS, don’t wait! Pre-Order now.

  • Smart Eye Receives Three Additional Driver Monitoring System Design Wins with Korean Car Manufacturer

    Smart Eye has been selected by an existing customer to deliver its world-leading Driver Monitoring System software to three additional car models. The estimated revenue of the order is SEK 50 million based on estimated product life cycle projections.

     

    Gothenburg, Sweden – April 19, 2022 – Smart Eye, the leading developer of DMS software to the automotive industry, will deliver its AI-based technology to three new car models with a global Korean car manufacturer. The customer has previously chosen Smart Eye’s DMS software for implementation in 16 of its earlier car models, and is now extending the technology to several additional models.

    The new car models including Smart Eye’s technology are estimated to go into production already in the first half of 2023. The estimated revenue for the order is SEK 50 million, based on product life cycle volume projections.

    ”We are pleased to have yet another customer demonstrating their confidence in our capability to deliver the market leading solution for these critical safety systems”, said Martin Krantz, CEO and Founder of Smart Eye. “It is only natural for Smart Eye to keep extending our technology to additional car models with our existing customers. Over the last few years, we have seen how one OEM after another have trusted us to deliver DMS to new car models on existing platforms, and we expect this development to continue in the years to come.”

    Smart Eye has now received a total of 93 design wins from 14 OEMs. The combined estimated lifetime value from current design wins is now larger than SEK 2,375 million. Estimated value over the product lifecycle from possible additional design wins with the car manufacturers on existing platforms is now SEK 4,425 million.

  • Smart Eye Announces Magnus Brunzell as new VP of Automotive Fleet and Aftermarket Business Unit

    Magnus Brunzell, Smart Eye’s newly appointed VP of Applied AI Systems, and Martin Krantz, Founder and CEO of Smart Eye.

    Smart Eye, the pioneer of Human Insight AI, scales its automotive Fleet and Aftermarket business with new appointment.

    Gothenburg, Sweden, April 13, 2022 – Smart Eye, the pioneer of Human Insight AI and global leader in AI-based Driver Monitoring and Interior Sensing, today announced the appointment of Magnus Brunzell as VP of Applied AI Systems. Brunzell will lead this business unit, responsible for the development and delivery of Smart Eye’s end-to-end Driver Monitoring Systems for fleet and aftermarket. By combining the company’s purpose-built proprietary hardware with its proven Driver Monitoring System (DMS) software, Smart Eye offers a plug-and-play product built on over 20 years of automotive experience, which Brunzell will help to scale globally.

    Driver Monitoring Systems have become an increasingly important safety feature — not just in newer passenger cars, but also for trucks, buses and the millions of cars already on the road. As a result, the demand for complete, out-of-the-box and easy to install Driver Monitoring Systems, including both hardware and software, has grown steadily over the last few years. To target this new and rapidly growing market, Smart Eye started Applied AI Systems in 2019, with the purpose of delivering a high-performing and cost-effective safety solution for fleet and aftermarket that is Euro NCAP and GSR compliant.

    Prior to being appointed its new VP, Brunzell has been deeply involved in the business unit as Director of Business Development, and has played an important role in developing Smart Eye’s first DMS product for fleet and aftermarket customers. Today, the business unit consists of developers and a team tasked with sales, marketing and partnership management. The majority of the team is based at Smart Eye’s headquarters in Gothenburg, Sweden.

    “Magnus has been part of the core team starting up this new business unit and bringing its first product to market,” said Martin Krantz, CEO and founder of Smart Eye. “The automotive fleet and aftermarket are significant growth markets for Smart Eye. This product is also intended for low volume truck and bus OEMs who can benefit from an out of the box solution. As proven by customer demand, our industry-leading technology addresses a void in this space. I have confidence in Magnus to take lead of Applied AI Systems as we start delivering this groundbreaking new DMS to fleet and aftermarket customers.”

    “I’m very excited to step into this new role,” said Magnus Brunzell, newly-appointed VP of Applied AI Systems. “Over the past few years, I have seen how our hard work has resulted in an incredible Driver Monitoring System that is sure to take the automotive industry by storm. I’m beyond proud of what we have accomplished so far, and I look forward to seeing how our technology will make roads safer around the world and ultimately save lives.”

    Brunzell has more than 25 years of experience in the automotive industry and has held a variety of technical, operations and business roles at companies including Alps Electric, Delphi Automotive Systems and Mecel. Brunzell has a Master’s degree in Electrical Engineering from Chalmers University of Technology in Gothenburg, Sweden.

    To find out more about Smart Eye’s Driver Monitoring System for fleet and aftermarket, listen to the new episode of the Human-Centric AI Podcast with Magnus Brunzell here.

    Contact
    Gabi Zijderveld
    CMO
    Smart Eye AB
    Email: gabi.zijderveld@smarteye.ai

    Hailey Melamut
    Senior PR Director
    Walker Sands
    Email: hailey.melamut@walkersands.com